Pro Tip: Have a service where you can emphasize the human connection? Use a video and win your visitors over instantly. Plus, I even learned a few Spanish words! When you show how easy your product is to use, the visitor latches onto this emotion and goes through the rest of your landing page with this feeling intact.ĭon’t you find the emotions in the Rock ‘n’ Lolo’s landing page below contagious? The song playing in the background and the kids dancing around … it gave me a warm and fuzzy feeling. This is also the reason videos go viral because the emotions featured in a video are contagious. Hiring a professional voice artist can be a more effective approach to appeal to the FFA. You don’t need any exclamation points or italics to get your message across. The voiceover in the videos helps you talk to your visitors because it helps you enunciate. Pro Tip: Do you have a product or service that has the potential to appeal to the visitors’ emotions? Use a video that stirs up their empathy and gets them excited to click the CTA button. Those who work in IT service and agree with this get emotionally engaged with the video, their FFA area lights up emotionally investing them in the service - making them more likely to click the CTA button: The voiceover in Freshservice’s landing page video describes how IT support can be a boring and thankless job. The FFA area also has a direct link to our emotions, so not only are we trying to recognize the characters, but we are forming social and informational ties on a much deeper level. Videos force us to engage more with the content. This is because our brain attempts to judge whether or not the video’s characters are familiar. So when watching a video, our brain automatically starts paying more attention than if the content was simply words on a page. Videos not only ensure that your visitors spend more time on your landing page, but they have an impact on their psychology.Īs our neuroscience article explained, when we look at speakers or characters in a video, our brain’s fusiform face area (FFA) is activated, this increases our attention and focus. For a web pages with video, the average visit lasts 5 minutes and 50 seconds. Web pages with video have more engagement: The average user’s visit to a text and image-based website lasts only 43 seconds.64% of consumers are more likely to buy a product after they watch a video about it.Here are some other facts to consider on the impact video has on your conversions: With that kind of value, it’s easy to see why marketers feature videos on their landing pages. This puts a new perspective on the adage, “a picture is worth a thousand words” doesn’t it? James McQuivey, one minute of video is worth 1.8 million words. Why use videos on your landing pages?Īccording to Forrester Research’s Dr. It’s now time to take an in-depth look into which landing pages work better with videos, and which grab more conversions with animated gifs. We’ve helped you decide about long-form landing pages and making a choice between custom graphics or photography depending on your niche. Are videos or animated gifs best for my page?.Should I use custom graphics or photography?.Where to put the CTA: Above or below the fold?.How short, or long, should my landing page be?.When creating landing pages, there’s an entire checklist you need to go through before hitting the publish button.
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